Controversy over space exploration Essay Example | Topics and Well Written Essays - 2500 words

Controversy over space exploration - Essay Example The major question amongst others is; has space exploration done anything to enhance life, or is it just another dormant and potential investment, which will benefit the generations to come? It is easy for anyone to develop criticism of an issue that the person would not like to participate in, or which the person finds more demanding to warrant the effort. However, there is constructive criticism that emanates from genuine concerns, over some tangible analysis and considerations, which then sparks a controversial debate. Space exploration is one such subject, which has raised controversy as a result of the genuine concerns by individuals and organizations alike, as well as some government institutions, over its real value (Adhikari, n.p.). Therefore, this discussion seeks to analyze different arguments that have been put forward in favor of, or against space exploration, with the aim of arriving at an informed conclusion, regarding whether space exploration is worth the resources de dicated to it, or such resources need to be channeled to other critical areas of social concern. According to The EUROCONSULT, "World government's space program expenditures was at a historical high, of more than $62 billion in 2008" (Kotyakov, n.p.). The share of the USA spending in this, which is of course the largest, amounts to $16 billion, and more is still being pumped into the space exploration projects. However, the major question that such enormous spending raises is, are there other critical social problems facing humanity that could have been solved using the same money? Should the answer to this question be affirmative, then another question that comes to the fore is; which issue, between space exploration and the critical social problems is dear to humanity? Considering that there are millions of people who die of hunger and starvation in different parts of the world, and considering that many other millions are succumbing to other terminal illnesses such as cancer and HIV, then we are left to ask ourselves, if the money spent on space exploration was spent in research to develop cure for such diseases, could the world have been a better place by now? (United States, Congress, 10). The answer to all these questions can be found in the arguments that have been put forwards either in support or against funding space exploration. While both sides of the arguments are weighty and worth considering, there must be one guiding principle; alleviation of human suffering, which then should override all the other considerations. Space exploration is a major source of inspiration for technology advancement (Launius, 58). Additionally, many children have drawn a lot of inspiration from the space exploration projects and the audacity of the space explorers, thus inspiring them to do even more greater things, that has resulted to numerous achievements and benefits to humanity. Space exploration agencies throughout the world, and especially in USA and Europe, for ms the cream of the elite in the society (Kotyakov, n.p.). Therefore, many children have been inspired by such agencies and those who work with them, to become different other things, through believing that anything can be achieved. There are some moments in the history of the world that will just

Cover Letter Essay Example for Free

Cover Letter Essay Hello Beaumont: I am interested in the Hospitality, Please review the attached resume, which highlight skills and accomplishments that will enable me to contribute to your team. I have computer knowledge and years of customer service skills along with my ability to work within teams if needed for the job. I would appreciate the chance to show, apply, and learn more useful skills that will help me in pursuing my long-term career goals. I can be reached via email and or phone. Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity. Sincerely, [Your Name] [Street Address] [Address 2] [City, ST ZIP Code] [Phone] [E-Mail] [Website] [Date] [Recipient Name] [Title] [Company Name] [Street Address] [Address 2] [City, ST ZIP Code] Dear [Recipient Name]: [Name of Person Referring] suggested that I contact you regarding the open [job title] position with [Company Name]. My educational background in [field of study], along with my professional experience, makes me an excellent candidate for this position. As you will see from the enclosed resume, I have more than [number] years of experience in the field of [area of professional expertise]. My resume shows that I have been consistently rewarded for hard work with promotions and increased responsibilities. These rewards are a direct result of my expertise in [area of professional expertise], my commitment to personal and professional excellence, and my excellent written and oral communication skills. If you have questions, or if you want to schedule an interview, please contact me at [phone number]. I look forward to meeting you to further discuss employment opportunities with [Company Name]. Sincerely, [Your Name] Enclosure

Analysis of What Are Years? by Marianne Moore :: Poems, Poetry Analysis

In the poem â€Å"What Are Years,† written by Marianne Moore there are two poetic devices being used in order to convey the meaning of the poem. Through the use of different figures of speech and unique forms, she discusses the different life stages a person experiences. The entire poem is based on powerful metaphors used to discuss the emotions and feelings through each of the stages. For example, she states â€Å"The very bird/grown taller as he sings, steels/ his form straight up. Though he is captive (20-22).† These lines demonstrate the stage of adulthood and the daily challenges that a person is faced with. The allusions in the poem enrich the meaning of the poem and force the reader to become more familiar with all of the meaning hidden behind the words. For example, she uses words such as innocence, imprisonment and captive to capture the feelings experienced in each of the stages. The form of the poem is open because there are no specific instances where the lines are similar. The words in each stanza are divided into each of the three growth stages or personal experiences. Each stanza is composed of words that present a logical flow of growth through the entire poem. The words in the poem do not rhyme and the lines are different lengths.

My School Essay

Today if there is any institution which exerts the greatest influence on us after the family, it is the school. The years that we spend in school are not merely time spent in learning and filling our minds with knowledge, but also time spent in moulding our character, acquiring various attitudes and imbibing basic principles of life. The basic traits of our personality are formed during our school days. The name of my school is Don Bosco Secondary School. It is situated in a town called Tura, W.Garo hills, Meghalaya. It is considered to be one of the finest schools in the state, highly acclaimed for its excellent HSLC results. The school building is an impressive structure. It consists of four floors and has about 25 classrooms. Classrooms are spacious and airy. see more:speech on my school Two staircases at both ends lead to the floors. The school has a well equipped library, a well- established science laboratory and an excellent computer room, all of which are situated on the third floor. The schools auditorium situated on the top-most floor is said to be the finest hall in the region. The Principal’s office, clerk’s room and the Staff Room are on the ground floor, close to the entrance. The school canteen is another important part of the school complex. It is situated on a separate wing close to the ground floor. Two cemented basketball courts stand in front of the Principal’s office, while the school’s football field lies at the far end of the compound. A small garden full of flower plants surrounds the school building adding to the charm and beauty of the entire complex. My school has over 1500 children studying from nursery to class X and a staff of over 45. Our headmaster is an experienced and a very efficient person, who has been at his job for the last 15 years and more. Under his able direction, the school has been obtaining cent percent HSLC results over the last 10 years. The teachers are well experienced and well versed in their subjects. My school has also made a name for itself in the field of cultural pursuits and sports activities. The school band is considered to be one of the best bands in the whole region. The principal celebrations in my school are School Annual Sports Day, Parents’ Day, Teacher’s Day, Children’s Day, Anniversary Day, Founder’s Day, etc., which are celebrated in a grand manner. Co-curricular activities, such as, scouting, N.C.C., Eco- Club, School band, etc. have contributed in making my school an excellent educational institution of the region. What I like most in my school, is the discipline that exists there. The headmaster as well as the teachers are disciplined and men and women of character. They do not allow any untruly behaviour or any undisciplined activities by students. A lot of emphasis is given to character formation, moral education and acquiring good values of life. Although the school ambient is rather strict and time-table based, yet there is lot of fun and joy in the school. Matches, tournaments, cultural shows, competitions, outings, etc. make my school life lively, interesting and enjoyable. I am proud to be a student of Don Bosco Secondary School, Tura. As I glance back at the bygone school years, my heart swells up with gratitude and thanks giving for the twelve wonderful years that I spent in the school. My school has profoundly shaped and moulded me more than any other factors in my life. School is a temple of learning and a training ground for future citizens. The name of my school is JB High School. It was set up in 1943 by a land-lord in our area. He donated land and money for the school. The atmosphere in which our school is situated is very pleasant. It is surrounded by a play ground on one side and a garden with a small pond on the other. The school has two rows of big buildings. The name of the school is written on the front building. There are ten class rooms in the front building. Other ten rooms in the back building are used for different purposes such as the Head Master’s Office, Library, the Clerk’s Office, the Science Laboratory, the Teachers’ Common-room, the N.C.C. and Scout Room, etc. There is also a hostel in our school campus. There are twenty teachers, a PET, a librarian, a clerk and two peons in our school. All the teachers are qualified and experienced. The Head Master is a learned man. He teaches Science and Geography. He also teaches English. The total number of students of our school is about five hundred. We go to school in uniform. The uniform for boys consists of blue half-pant and white half shirt. For girls it consists of blue skirt and white blouse. The school functions from 10.30 A.M. to 4 P.M. classes begin after a mass prayer. During the recess hour we go to play ground. Some students also go to library and read newspaper there. In games period we play football, volley ball, etc. Girl students play ring ball too. The library of our school is a big one. There are about two thousand books on different subjects; we have a library period in our weekly routine. We borrow books from our library and refund them after a week. We observe the Republic Day, the Independence Day, the Teacher’s Day in our school. We also celebrate the Ganesh Puja and the Saraswati Puja in our school. We also hold debate competitions and games and sports every year. The school magazine named â€Å"the Shree† is published every year. In annual examinations the students from our school show brilliant performance. Many students from this school have occupied glorious position in our state. The District Science Exhibition is also held in our school. Two years ago a classical teacher from our school won the Governor’s Award. The discipline, the study atmosphere and the brilliant academic result of our school attract many meritorious students from distant parts of our state. It is an ideal school in all respects.

“I’m nobody! Who are you?” by Emily Dickinson Essay

Never judge a book by its cover. Appearances can greatly deviate from what is hidden on the inside. â€Å"Richard Cory† by Edwin Arlington Robinson, â€Å"We wear the mask† by Paul Laurence Dunbar, and â€Å"I’m nobody! Who are you?† by Emily Dickinson each give examples of appearances in contrast to reality. Robinson’s â€Å"Richard Cory† is essentially about a man who is set upon a golden pedestal by others and due to his suppressed sadness, kills himself. â€Å"We wear the mask† by Dunbar shows us society’s use of a â€Å"mask† to hide their sorrow and grief, grinning and smiling when they truly feel overwhelmed with sadness. Dickinson’s â€Å"I’m nobody!† tells of the role of â€Å"somebody† in society as opposed to a â€Å"nobody†, deeming the truth as the latter of the two. In Robinson’s â€Å"Richard Cory,† Dunbar’s â€Å"We wear the mask,† and Dickinson’s â€Å"I’m nobody!† appearance versus reality is exhibited through the usage of poetic language evoking various feelings in the reader. With each authors use of poetic language feelings are stirred and the discrepancies between appearances and reality are clearly expressed. Robinson’s â€Å"Richard Cory† lets us closely examine appearances in contrast with reality. All who knew of Richard Cory held him in reverence; they glorified him and were quite jealous of his lifestyle. â€Å"And he was always quietly arrayed, and he was always human when he talked; but still he fluttered pulses when he said, ‘Good morning,’ and he glittered when he walked†¦. In fine we thought that he was everything to make us wish that we were in his place† gives a perfect example of how highly Richard Cory was thought of by â€Å"the people on the pavement† and how they wished to be of his status. Those who watched Richard Cory every time he went into town might have desired all Cory had and was, but they were deceived by his rejection of the eminence that his fellows would accord him. â€Å"And Richard Cory, one calm summer night, went home and put a bullet through his head,† although it may seem somewhat an ironic and abrupt ending, it suits the theme well, quickly identifying the concept of appearance versus identity. Robinson also shows us appearances versus reality through his use of poetic language. Robinson’s use of imagery, and irony enhances the poem greatly. Robinson uses imagery throughout the course of his poem. â€Å"And he was always quietly arrayed†¦and he glittered when he walked,† Robinson uses visually  stimulating words and phrases to show the magnitude of a man that was Richard Cory. Robinson also makes use of irony in â€Å"Richard Cory,† enabling us to understand the truth of Cory’s existence, that of a sad man, no better than any of those â€Å"on the pavement.† â€Å"And Richard Cory, one calm summer night, went home and put a bullet through his head,† after all that reverence, Richard Cory was in all respects unhappy. This use of poetic language in â€Å"Richard Cory† provokes feelings of grandness and jealousy. When Richard Cory’s fellows looked at him, they saw him as of royalty, of pertaining to that which heavenly or divine; howbeit, they were looking through eyes full of envy. Richard was held in high regards. â€Å"And he was rich – yes, richer than a king – and admirably schooled in every grace,† his ranking alongside Kings gives a sense of how grand a man the townspeople made Cory out to be. People on the street admired Cory from afar; they wished to be him, to walk in his shoes, they coveted his very essence. â€Å"In fine, we thought that he was everything to make us wish that we were in his place. So on we worked, and waited for the light, and went without meat, and cursed the bread†¦Ã¢â‚¬  the extent of their jealousy runs far. However, â€Å"We wear the mask† by Dunbar, in it’s own way, also deals with the same principles of appearance versus reality as did â€Å"Richard Cory.† â€Å"We wear the mask† allows us to delve into the psyche of humanity and explore its apparent need to hide behind a mask. In â€Å"We wear the mask,† the title alone gives us the theme for the entire poem. â€Å"We wear the mask that grins and lies, it hides our cheeks and shades out eyes–This debt we pay to human guile; with thorn and bleeding hearts we smile, and mouth with myriad subtleties,† shows that the mask that is worn hides the true self, instead, a false face is given, one which smiles and does not let the underlying, suppressed sorrows show. Humanity, as seen through the eyes of Dunbar in â€Å"We wear the mask,† is deceiving itself with these masks we wear, this fraudulent life which is lead by all. â€Å"This debt we pay to human guile; with thorn and bleeding hearts we smile, and mouth with myriad subtleties,† though we may be torn apart inside, to the world we are content with life; once again, appearance deviate greatly fro m reality. Moreover, through the use of poetic language, Dunbar also expresses appearance in contrast with  reality. Through the use of an extended metaphor and sensory, Dunbar further allows the exploration of appearances versus reality. â€Å"We wear the mask† tells of a mask which hides the face, which hides the emotions one is feeling, the term â€Å"mask† is used throughout the poem as a metaphor; Dunbar does not write of a mask which is adorned and used for masquerades, rather, he writes of the inherent suppression of emotions for fear of being ostracized from a society which is quick to do so. â€Å"Nay, let them only see us while we wear the mask,† the mask is a necessity in life, it is worn by all. Sensory language in â€Å"We wear the mask† enables the reader to feel the pains and sufferings of the human race. Dunbar’s use of extended metaphor and sensory in â€Å"We wear the mask† elicits pride and empathy in the reader. â€Å"We smile, but O great Christ, our cries to thee from tortured souls arise. We sing, but oh, the clay is vile beneath our feet, and long the mile†¦Ã¢â‚¬  lines such a these enable the reader to empathize with the narrator. The way poetic language was used in â€Å"We wear the mask† evokes feelings of empathy in the reader, as well as pride. Throughout the course of Dunbar’s poem, one cannot help but feel a sense of empathy and pride. Reading this poem, a sense empathy for humanity arises, for the pain we all face day in and day out. â€Å"We smile, but O great Christ, our cries to thee from tortured souls arise,† evokes the feeling of empathy towards the plights of humanity. A sense of pride is also given in the poem with the narrator’s refusal to let others see him without the mask. â€Å"But let the world dream otherwise, we wear the mask!† the narrator voices this statement with pride. In addition, â€Å"I’m nobody!† by Dickinson also faces the idea of discrepancies between appearance and reality. Dickinson’s â€Å"I’m nobody!† explores appearance in contrast with reality. The true face of the reader is being questioned, their identity so to speak. â€Å"I’m nobody! Who are you?† Dickinson suggests, through the persona of a child that the true somebody is, in reality, the nobody. In order to remain in society, one must adopt the views and beliefs of society regardless of your own. â€Å"Are you nobody too? Then there’s a pair of us–don’t tell! They’d  banish us you know,† this shows how people must appear to be the same as the majority, even though in reality, they may be quite different. Dickinson also shows us appearances versus reality through her use of poetic language. Dickinson’s use of similes and satire further enhance the theme of the poem. She compares and contrasts the role of â€Å"somebody† to a frog. â€Å"How dreary to be somebody! How public like a frog†¦ to an admiring bog!† Dickinson’s depiction of â€Å"somebody† is of a self-important and constantly self-promoting person and further shows the false values of a society that approves of people like the frog. Dickinson uses satire to illustrate the follies of mankind in accepting these frog-somebody’s. â€Å"How dreary to be somebody! How public like a frog to tell your name to the livelong June to an admiring bog!† Dickinson’s use of poetic language sound, at times, playful and comical. Dickinson’s use of tone in â€Å"I’m nobody!† is playful and at comical. The child persona she adopts gives the sense of a playful nature in the poem. â€Å"I’m nobody! Who are you? Are you nobody too?† gives the main evidence of its playful tone. At times, Dickinson pokes fun at society, comically pointing out its errors. â€Å"How dreary to be somebody†¦To an admiring bog!† gives a comical, yet true, depiction of society. This poem, like all the rest, expresses appearance in contrast with reality. In Robinson’s â€Å"Richard Cory,† Dunbar’s â€Å"We wear the mask,† and Dickinson’s â€Å"I’m nobody!† appearance versus reality is exhibited through the usage of poetic language evoking various feelings in the reader. Hiding the true self from society is a necessary part of life, everyday it must be worn in order be accepted, and these three poems are exemplary. Appearances are just that, appearances, and nothing more; the true individual is far different from that which we see. Are we all not quick to judge a book by its cover?

Difference Between Marketing Communication Objective

Difference Between Marketing Communication Objective Free Online Research Papers In an era burgeoning industrialisation brands have finally come face to face with a nemesis that they never thought could have existed, a nemesis they can never hope beat. Why? How awful it must be for them (the brands) that they are surrounded by competitors who are exactly like them. Now it’s no longer the question who’s better, whose technology is more superior or who has a better supply chain, because all brands are almost the same. So how can they possibly claim superiority over their competitors? This is what Super Man must have felt like when he collided with Bizarro Man who exactly the same as him in every conceivable way, the only difference being, (to use a marketing term) their packaging. This is exactly what the all brands are forced to face these days. A Coke is as good as a Pepsi, a Bajaj as good as a TVS, a Nokia is as good as a Sony Errikson. So how can any particular brand entice customers buy their products, when they are so many brands they can choose from? So what’s the answer? Building up brands in such a way that it connects with the consumers is able to create that special brand – customer bond that goes beyond immediate monetary gains. That is where I believe the difference lies between communication objective and marketing objective. Marketing objective as the term suggests deals exclusively with marketing while communication objectives end result is not an immediate increase of sales but creating an identity, an face for the brand, that the customers will hopefully love and respect. I will try an elaborate this view with the help of couple of examples. Bajaj Auto’s two wheelers had enjoyed market leadership till the late 80’s without any major threat of competition. It roped in millions of satisfied customers. It was the largest selling scooter in India. But things changed during the late 80’s, where Bajaj, especially Bajaj scooters faced competition from LML Vespa and Kinetic Honda. Both these competitors were claiming technological superiority of their products. Though Bajaj claimed ‘value for money for years, the new competition created a perception that Bajaj scooters were made of old technology that was now on its way out. However, in order to upgrade its technology, it needed time and resources. In the mean time, Bajaj Auto wanted to further consolidate its leadership status. Till Bajaj saw competition, their advertisements spoke about product features, sales figures and product ranges available, etc. The new competition forced Bajaj and its advertising agency Lintas to rework on their communicati on strategies. The assignment in front of the advertising agency was to take the brand ‘Bajaj scooters’ to a superior position without altering the already established brand equity of the product. The company and the agency shortlisted factors which has strong India-association, such as, Independence Day, sports (cricket), cinema and heritage. The company released a press campaign in 1990 with the theme ‘the great Indian spirit’. This was also prudently extended to the electronic media. The commercial depicted habits and behavioural aspects of a cross-section of the population comprising the length and breadth of India, such as Panjabis, Parsis, etc. Thus, the commercial was targeted at the emotions of the viewers with relation to the brand. For that commercials were first written in English and later translated in Hindi. The birth of ‘Hamara Bajaj’ took place with the Hindi translation. The company, promptly replaced ‘the great Indian spirit’, identifying the potential of ‘Hamara’. The term ‘Hamara’ encompasses the entire target audience consumer or not; it led to a strong association with India. Indians are pr oud to say ‘Hamara India’. Thus, ‘Hamara Bajaj’. The theme ‘Hamara Bajaj’ not only helped the company to build its brands. But it also functioned indirectly as a motivator to all those associated with the company : the dealers, employees, suppliers Bajaj, in the process of brand building, has also built national pride and enjoyed positive mileage as a result. This is one way for a brand to build an identity for itself. Bajaj had it not invested in revamping its communication policies it would have died out, because it really didn’t have the recourses to compete with companies like LML and Kinetic Honda whose technology undeniably much superior to that of Bajaj. So the only reason consumers persisted with Bajaj in spite of the fact that tilting the Chetak to the side for starting was a common joke, was because of brilliant communication strategies of Bajaj. The second example I would like to forward would be that of the Virgin group of enterprises. Virgin has created a unique identity for itself as an ultimate underdog. The company typically enters markets and industries populated by established players such as British Airways, Coka Cola, Levi Strauss, British rail, and Smirnoff and portrays them as being somewhat complacent, bureaucratic, and unresponsive to customers need. In contrast Virgin is perceived as an underdog who cares innovates and delivers an attractive alternative to what customers have been buying. When British Airways attempted to prevent Virgin from gaining routes, Virgin painted British Airways as a bully standing in the way of an earnest youngster whose alternative promised better value and service. Virgin personified by Richard Branson the founder of Virgin is the modern day Robin Hood, the friend of the little guy. More over Virgin’s is personality driven brand. Virgin’s communication objective is to ensure that people are attracted to the brand not just due to its functional benefits but more due the endearing personality of its owner the flamboyant billionaire Richard Branson. Virgin has a very strong brand equity and the company has worked to make the consumers feel that there is a bit ‘Virgin’ in each one of them. So if the Virgin brand is personified as a person these would be his qualities: FLAUNTS THE RULES IS AN UNDERDOG, WILLING TO ATTACK THE ESTABLISHMENT IS VERY COMPETENT ALWAYS DOES A HIGH QUALITY JOB Research Papers on Difference Between Marketing A Unilever ProductAnalysis of Ebay Expanding into AsiaAnalysis Of A Cosmetics AdvertisementBionic Assembly System: A New Concept of SelfTwilight of the UAWThe Project Managment Office SystemDefinition of Export QuotasPETSTEL analysis of IndiaOpen Architechture a white paperGenetic Engineering

Terrorism and Counter-terrorism Essay Essays - Abdullah Yusuf Azzam

Terrorism and Counter-terrorism Essay Essays - Abdullah Yusuf Azzam Professor William Berg TR-101 5/20/15 Terrorism and Counter-terrorism Essay: Terrorism used to be seen by the world's militaries as "low intensity conflict" and many commanders such as you were not often preoccupied with it. For us, exceptionally hot years such as 1983 or 1985 were just thatexceptions. Now it's war. It is a war that the al Qaeda enemy formally declared in 1996, and again in 1998. It's a war made by a long series of attacks upon free peoples. The U.S. only accepted this as "war" at the end of 2001, but it is now affixed to the horizon. To call this war is not to say that it is a wholly military contest. If US government has a grand strategy, then this contest is political, ideological, legal, economic, and moral. It is profoundly moral. President Bush made the accurate parallel between terrorist and pirates or slave-traders. All three categories are natural enemies of humanityan ancient concept of international law, and a good one. On Saturday, the new Pope described terrorism as "perverse," a "cruel decision that shows contempt for the sacred right to life," and "a new barbarism." The global nations, collectively, hold the upper hand in this contest because Allies is a moral cause, and they must not ignore or abandon that moral advantage. Two recent and ugly innovations by terror groups underscore terrorism's profound inhumanity. You may have noticed the new pattern of terror attacks on aid personnel and nongovernmental organizations. What had been rare is now appallingly common. NGOs" are studying the challenge, but have only begun. For now they often close down relief operations and withdraw in the face of terrora prudent response, but one that negates their whole purpose, and satisfies the attackers. Until now, NGOs have tended to want nothing from you as commanders except logistical support for their own work. The less contact the better, it seemed. Now, they may begin asking you to help with their security, which is a most complicated job. A second reminder of the character of terrorism is a new pattern of double-bombings. The first explosive is laid to wound and kill; this damage draws in dozens of medical professionals and "first responders;" (WOLF, 2003) when enough ambulances have arrived, the second timed charge detonates, redoubling the carnage. I first noticed the old Irish Republican Army do this. Then, a right-wing terrorist did it in Atlanta Georgia. The jihadis' Bali Indonesia bombings confirmed the patterna preliminary bomb in a building drove people out into the street, where a far larger bomb murdered many of them. And then, at a fourth point on the globe (Iraq) came the August 17 bombing of a bus terminal in Baghdad. Police naturally rushed to the scene, and that's when a second bomb blew, in the station parking lot. There was a third layer to the plan. Ambulances rushed wounded to a nearby hospital, and there, awaiting them, was a suicide bomber, who then detonated. When terrorism develops such techniqu es it rarely regresses; we'll see more. The moral relativists who will not understand terrorismwho say, "it is nothing more than a weapon of the weak"should ponder the planning in these double-bombings. How hard you commanders work to train your personnel to protect the Red Cross, to steer clear of ambulances, to avoid hospitals as sanctuaries of the wounded, even amidst actual battle. Compare that with what terrorists plot and do in peacetime, with this explicit targeting of medical personnel. The over-heated religious militants led by al Qaeda have an internationalist program. That is evident from their targeting: Nairobi, Casablanca, Istanbul, Riyadh, and Madrid. Their internationalism is just as evident from their recruitment: Saudis, Moroccans, Algerians, Somalis, Yemenis, Filipinos, and Western Europeans of all kinds. The enemy confirms all this in how he trains: al Qaeda's camps in the Sudan, and then Afghanistan, drew tens of thousands, to some 50 training camps, from the corners of the world. In late 2001, in the Afghan war, The Allied coalition captured people from over forty countries! There was of course a Philippines training branch, and another in Indonesia. The array of foreign faces appearing in these camps was widely diverse. The jihadis' internationalism is just as evident in their ideology: as surely

Keeping a Writers Notebook

Keeping a Writers Notebook Keeping a Writers’ Notebook Keeping a Writers’ Notebook By Ali Hale If you’ve ever had aspirations towards fiction-writing, you’ve doubtlessly heard the advice to keep a notebook on you at all times, to jot down those elusive flashes of brilliance that come at the most inopportune moments. It’s definitely a good idea to have pen and paper to hand as much as possible – however, the discipline of keeping a writers’ notebook means more than just scribbling a few words when inspiration strikes. Writing every day One of the best uses for your notebook is to get into the habit of writing every single day. There are lots of different ways to approach this; some which have worked for me (not all at once) are: Write first thing in the morning Spend five minutes writing at some point in the morning, and five minutes in the afternoon Write just before going to bed Jot down some notes before starting on your â€Å"proper† writing session of the day Of course there’ll be days when you feel uninspired, when you have nothing you want to write about, or when you’re hectically busy. But if you’re going to stick with writing fiction long-term, it needs to become part of your daily life. What do you write about? Don’t be prescriptive about what goes in your notebook. Some people find it best to work in a deliberately â€Å"scrappy† book, so that they don’t feel constrained to only write down gems of wisdom – yes, moleskin notebooks may be hugely popular, but a 99 cent pad will be just as good a repository for your ideas. Some of the many types of writing filling my notebook are: To-do lists for writing sessions or writing days There’s a great sense of satisfaction in ticking things off or scoring them out. If a to-do list makes you feel uncomfortable and constrained, try instead keeping a â€Å"done† list and writing down tasks after you complete them. Brainstorming for competition entries I wrote two or three short stories every month last year, most of them aimed at competitions with a set theme. A notebook is a great place to begin the idea-generation process; I like mind-mapping, by jotting the theme in a central circle and scribbling different plot and character possibilities around the edge. Once you get beyond the first few trite storylines, some intriguing ideas start to emerge. Character sketches When taking part in NaNoWriMo last year, I wrote three or four page character biographies for each of my main characters. Keeping these in my notebook made it easy to find them whilst working on the novel – I wasted as little time as possible when needing to look up details of family backgrounds, hobbies and so on. Plot outlines Most writers find that some level of outlining helps, particularly when writing anything longer than a short story. A notebook can be an easy way to develop a plot from initial spark through potential variations to a scene-by-scene breakdown. Snatches of dialogue Imagined or overheard phrases can be safely stashed in your notebook for future use: they may be totally inappropriate for the project which you’re currently working on, but could be invaluable a week or two down the line. Reviewing your notes It’s just as important to go back over your notes as it is to write them in the first place. Set aside a chunk of time – half-an-hour if possible – weekly, and go over what you’ve written during the past seven days. Make a new entry to record any ideas that you definitely want to pursue. (You might find it helps to use a second notebook at this stage.) Don’t recycle or burn old notebooks; even if you’re sure that you’ll never want the notes contained in them, store them safely somewhere. They’ll make fascinating reading a year, or ten years, further into your writing career – you’ll be able to see how far you’ve come, and you may rediscover old ideas that you’d forgotten. And if you become famous, perhaps you’ll even end up selling them on e-bay†¦ Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:20 Great Similes from Literature to Inspire YouLoan, Lend, Loaned, LentParticular vs. Specific

A historic succession at xerox Case Study Example | Topics and Well Written Essays - 500 words

A historic succession at xerox - Case Study Example Secondly, Ursula Burns succeeded another woman. This is usually not the case since most female CEOs normally break through by taking over from other men. This is a general reflection of the fact that women, like many other minorities in America are often excluded from top level managerial positions. Reasons why Women & Minorities do not get top-level Positions There are several reasons why women are not found occupying top corporate positions around the country. Lamana & Riedman (2010, p285) identify three major reasaons why women are often excluded from such uttermost corporate positions. First of all, most women are involved at the forefront of family lives. This is because once a woman marries, she is often involved more intensely in family matters. This implies that a woman will need to do draw a balance between the raising of a family and business life. In most organizations, rising to the top demands a almost all of a person' attention and due to the divided attention most wome n have because they combine work with family life, they end up losing out to men. Secondly, historical factors play major roles in hindering women from taking up top corporate positions.

University of Strathclyde Marketing Strategy Coursework - 1

University of Strathclyde Marketing Strategy - Coursework Example The University has witnessed a growing number of international students in the recent due to its strategy to globalize the education sector. The report highlights the marketing strategies used by the University of Strathclyde to achieve both academic and marketing excellence in the education sector. The University of Strathclyde has a common goal of attracting high-quality students and recruiting wonderful faculty members and staff. Also, the institution targets at encouraging more alumni to make donations in support of existing school programs, as well as build up the school’s reputation and brand recognition. In order to stand out from the other Universities and Colleges in the UK, the institution focuses more on writing an effective marketing strategy that suits their environment. The institution concentrates its efforts in creating a five to seven-piece communication plan to build and sustain interest in its activities(Morfaw, 2009, p. 126). The flow of marketing information targets to the student population and focuses on the key marketing message to be communicated to its audience. Above all, the University’s marketing strategy pays more attention to the academic outcomes of the institution. The University also builds its communication around marketing specific academic programs and the previous results achieved from the same programs. The results could be based on the graduate and job placement or faculty achievements. Specific tactics used for marketing include the development of print and web collateral that contain adequate information on the programs of interest and their points of difference. Such technics enhance the University’s web presence and result in the development of more compelling pages that highlight the quality of the academic programs offered by the institution. The marketing tools also used include a tuition and scholarship net cost

Why Quants Dont know Everything Research Paper Example | Topics and Well Written Essays - 750 words

Why Quants Dont know Everything - Research Paper Example According to Felix Salmon, for any discipline or industry, the rise of quants happens in four stages: Pre-disruption – Any industry is ripe for quantitative analysis wherever there may be huge amounts of data that has never been mined. There is untapped potential and realizations in the data, and what it may tell us. This prospect for quantification qualifies an industry to be in a pre-disruption stage. Disruption – After the industry has been identified for quantification, the next step is to collect and collate all the data available and start analyzing the data. This is where the algorithms start to take over. For example, the moment you start to receive targeted and personalized offers for credit cards and other financial services, solely based on computations, according to your finances and credit worthiness, instead of a relationship with your bank. This is a common phenomenon which leaves most of us wondering â€Å"How do the banks get my number and why do they think I will need a credit card, or a personal loan?† etc. Overshoot – This is when people stop thinking like people and start thinking like machines. Analytics spend hours doing calculations, forming algorithms and come up with readable, identifiable data sheets or metrics charts which can be further processed in the synthesis phase. Synthesis – It is the practice of marrying quantitative insights with old-fashioned subjective experience. Once you have the quantified data for the relevant industry, analytics would do brainstorming based on their experience with consumers as to how the stats could be applied to which consumer group and how the consumers can be identifies as prospective users of upcoming products. b) There are many industries which are not yet quantified and given a chance they can flourish with the right analysis. One of the industries which will be ripe for the next breakthrough

International Marketing in Construction Industry Essay

International Marketing in Construction Industry - Essay Example ...) are aware of possible future challenges in this sector, and have started, or are preparing, to address them. The competition in this industry is high because these countries have a high demand for construction services, as they deem it to be necessary for their overall economic growth. In the past years, both the demand and the supply curves for this industry have witnessed a rightward shift, but as can be seen from the diagram below, the increase in demand has been more than the increase in supply, leading to a higher equilibrium price, and making this industry a highly profitable one for suppliers. Due to this very reason, there has been a lot of capital inflow and investment in the region, with more firms entering the market and a higher degree of competition in the industry. Deciding exactly which place to go will depend on the country's economy, the firm's goals, competition in that particular country, the market for labour force, etc. Also, policies by Governments and other statutory bodies regarding restriction on entry of foreign firms in the country will play a role. In the following topics, we shall discuss what factors will help the firm gain access to the market, and how the firm can tailor its own assets so as to make sure it best suits the region's industry. If we happen to see a bird's eye view of the constru... There is a huge variety in different states concerning the degree of development in this sector. For example, although public construction has remained weak in Vietnam, there has been a strong expansion in private construction that began in late-2001, and still continues1. In fact, this momentum was enough to pull overall growth in the industrial sector up to 9.0 per cent in 2003. Data shows that construction activities recovered strongly in Brunei from a contraction of 2.4 per cent in 2001 to expand 7.5 per cent in the following year but a real estate glut in the capital added to the sector's difficulties in 20032. The construction industry in Singapore has an annual gross output of about $10 billion, with a capacity of about $12 billion (Ofori, Foreign construction workers in Singapore). If we bring this to the forefront, then investing in Singapore's construction industry definitely seems to be a beneficial option for the firm. The industry contributes around 7 per cent of gross d omestic product (GDP) of the country and accounts for about 6.5 per cent of total employment. A very important thing to note is that since the mid-1980s, construction enterprises from Singapore have won a sizeable volume of projects in countries within the region. So, investors in Singapore are able to access markets throughout the region, without actually investing permanently in them. Regarding the area of Foreign Direct Investments in the region, South, East and South-East Asia have continued to be the main magnet for capital inflows into developing countries. In 2005, South-East Asia sub-region received $37 billion (Auansakul, An Excerpt from an Overview of World Investment Report 2006), led by Singapore, Indonesia, Malaysia and Thailand. Policies like allowing single-brand

Journal Essay Example | Topics and Well Written Essays - 500 words - 10

Journal - Essay Example that this society is inapplicable, though he won’t admit it, focusing on the clownishness of the Station’s inhabitants instead of the clownishness of the larger underlying situation. In terms of connections with larger themes, Marlow sees the â€Å"pilgrims† as shallow masks mouthing the words of the old society, with nothing underneath: â€Å"it seemed to me that if I tried I could poke my forefinger through him,† the narrator states, â€Å"and would find nothing inside but a little loose dirt, maybe† (Conrad 57). Although he is angry enough about the sham of the imperialist faà §ade, Marlow does not explore the possibilities that this brings up; while seeing the failure of the Station society to come to terms with its surroundings, he nonetheless allies himself with them, as when he moves away from the beaten native servant in disgust to speak with the brick-maker. In a more empathetic narrative, Marlow might come around to seeing things from the servant’s point of view. It might be argued that he does this at times, as when he sees and imagines the servants and some of the â€Å"reclaimed† at the first outpost. What Marlow is really doing here, though, is projecting his own fears and thoughts onto them, rather than being truly empathetic. Another passage of interest in the book is Marlow’s last contact with society, in the form of his conversation with the doctor. This passage shows how another key element in Heart of Darkness is the alternating presence and absence of the representatives of an imperialist society concerned with the narrator’s psychological state. Marlow, as he travels from Europe into the Congo, sees less and less of the individuals within his supporting society, and begins to see himself as the lone true his guarded terror of his surroundings begins to overwhelm him. Later, when he sees one of the â€Å"reclaimed† natives raise a rifle, he thinks that it is because of â€Å"white men being so much alike at a distance that he could

International Marketing in Construction Industry Essay

International Marketing in Construction Industry - Essay Example ...) are aware of possible future challenges in this sector, and have started, or are preparing, to address them. The competition in this industry is high because these countries have a high demand for construction services, as they deem it to be necessary for their overall economic growth. In the past years, both the demand and the supply curves for this industry have witnessed a rightward shift, but as can be seen from the diagram below, the increase in demand has been more than the increase in supply, leading to a higher equilibrium price, and making this industry a highly profitable one for suppliers. Due to this very reason, there has been a lot of capital inflow and investment in the region, with more firms entering the market and a higher degree of competition in the industry. Deciding exactly which place to go will depend on the country's economy, the firm's goals, competition in that particular country, the market for labour force, etc. Also, policies by Governments and other statutory bodies regarding restriction on entry of foreign firms in the country will play a role. In the following topics, we shall discuss what factors will help the firm gain access to the market, and how the firm can tailor its own assets so as to make sure it best suits the region's industry. If we happen to see a bird's eye view of the constru... There is a huge variety in different states concerning the degree of development in this sector. For example, although public construction has remained weak in Vietnam, there has been a strong expansion in private construction that began in late-2001, and still continues1. In fact, this momentum was enough to pull overall growth in the industrial sector up to 9.0 per cent in 2003. Data shows that construction activities recovered strongly in Brunei from a contraction of 2.4 per cent in 2001 to expand 7.5 per cent in the following year but a real estate glut in the capital added to the sector's difficulties in 20032. The construction industry in Singapore has an annual gross output of about $10 billion, with a capacity of about $12 billion (Ofori, Foreign construction workers in Singapore). If we bring this to the forefront, then investing in Singapore's construction industry definitely seems to be a beneficial option for the firm. The industry contributes around 7 per cent of gross d omestic product (GDP) of the country and accounts for about 6.5 per cent of total employment. A very important thing to note is that since the mid-1980s, construction enterprises from Singapore have won a sizeable volume of projects in countries within the region. So, investors in Singapore are able to access markets throughout the region, without actually investing permanently in them. Regarding the area of Foreign Direct Investments in the region, South, East and South-East Asia have continued to be the main magnet for capital inflows into developing countries. In 2005, South-East Asia sub-region received $37 billion (Auansakul, An Excerpt from an Overview of World Investment Report 2006), led by Singapore, Indonesia, Malaysia and Thailand. Policies like allowing single-brand

Recruitment and Staff Selection Essay Example | Topics and Well Written Essays - 500 words - 1

Recruitment and Staff Selection - Essay Example Online advertising focuses on reaching to extended audience from different geographical locations and provide the candidates with detailed information on the application process, company information and site tours to generate interest among candidates to apply. Effective strategies applied in designing of recruitment ads include content layout that spells consistency in presentation, clarity in communication of job responsibilities, company information and desired candidate profile. For the purpose of illustrating the strategies for designing an effective job posting, the paper analyses two job postings for medical assistant (provided as annexure). The first ad posting is for a medical assistant in Park Specialty Clinic located in Salt Lake City, Utah. The advertisement provides the audience with a bold heading in blue stating the job position, location, name of clinic and the department for which the vacancy is posted. This provides the audience with the vital job information and those who are not interested in the given location, position or department do not have to waste time reading through the whole advertising. The body of the advertisement begins with an introduction to the healthcare organization and provides the job-seeker with the reasons why they should join this organization. This is followed by a description of medical assistant, associated job responsibilities and the qualifications the potential candidate must have in order to apply for the posi tion. The second advertisement follows a similar pattern however, the presentation is more effective since all the points are mentioned in distinct paragraphs and bullet points are used to focus the essential requirements. This posting provides the candidates with detailed information on the salary range and employee benefits. The primary difference between both the advertisements is the use of content and

Evolution of Detective Fiction Essay Example for Free

Evolution of Detective Fiction Essay Twenty-first century detective stories are blooming with action, conflict, mystery and so on. But this is only recent development. There is a lot more to it than most people think. From a French man named Vidocq to the creation of modern detective fiction by Edgar Allan Poe, until today’s development of detective stories and its characters. So what made Poe such an important figure in detective fiction history, and in what way did his creation develop after his death? In my study I will try to answer these questions to the best of my capabilities. People started to take interest in crime stories in the early 1800, caused by their fascination and fear of crime. It was the town folks that started to romanticize criminals, as well those who stood up against them: â€Å"The first writing on urban crime pretended to be documentary, but it was filled with archetypes and plots from preceding fiction, particularly the gothic novel† (Marling 2). The detective as a figure first saw light in the early nineteenth century. Eugà ¨ne Franà §ois Vidocq who is considered to be the father of modern criminology and the first private detective wrote Memoirs of Vidocq which inspired writers like Viktor Hugo’s Les Misà ©rables and Honorà © de Balzac’s Le Pere Goriot in creating first of many detective figures based on Vidocq. Of course there were other writers, not just crime stories but novels as well, to whom Vidocq served as an inspiration. A good example to this is Charles Dickens novel Great Expectations. The main and most important difference between the earlier mentioned crime stories and Poe’s Murders in the Rue Morgue is that they didn’t construct their story/case around the detectives: â€Å"Before Poe, the early crime stories did not revolve around the individual detective â€Å"(freewebs editor 3). Crime Fiction is essentially about the solving of a crime, usually a mystery of murder. Crime Fiction texts question what it is to be human and raise questions about identity. (freewebs editor 1) When Poe created Dupin, most of his very own traits were given to the character. Since Poe himself didn’t believe in the supernatural neither did Dupin, giving him a far more realistic view of things, which I believe essentially gave the detective a big step ahead of others when solving a case. In â€Å"The Murders in the Rue Morgue† Poe introduces three of the basic motifs of detective fiction. First is the wrongly suspected man, secondly the crime in the close d room and  finally the solution by unexpected means. It is also important to note the Dupin outsmarts the police by solving the case, which is an element that if not all but certainly most detective storie’s adopted. In The Purloined Letter the reader gets to know another favored element of the detective fiction: recovery and safe keeping of the â€Å"document(s)† needed to ensure the safety of one or more important individuals. In order to make sure Dupin succeeds in this task, Poe introduces yet again important motifs known to the detective fiction: the outsmarting\deceiving of other genius minds, the finding of the evidence in the most obvious place and the use of disguise. Although the element of disguise might not seem so evident at first reading, I am most certain that the use of the green spectacles in order to deceive D—serves as an early version of using clothing or other accessories in order to misguide another character. In the third story of Dupin, The Mystery of Marie Rogà ªt, Poe introduces the method of recreating a crime by recollecting and putting together newspaper reports of the same case. While Poe’s greatest detective fiction will be the one’s pre senting Dupin, we must take a step in taking in to notice Poe’s other two works Thou Art the Man and The Gold Bug readers are familiarized with new motifs from the repertory of detective fiction: the criminals spirit breaks and confesses when he is faced with the enormity of his crime, misguidance by following the wrong clues and the climaxing moment when that the criminal is the least likely suspected person. And of course all five stories have the common unexpected ending which was common to gothic novels in Poe’s time. We must not forget however that there were a few other detective stories in which Dupin makes his appearance even though they weren’t written by Poe. Such stories are like: The Vanished Treasure and The Fires in the Rue St. Honorà © which appeared in a collection of seven short stories by the publisher Mycroft Moran, The Murder of Edgar Allen Poe by George Egon Hatvary, etc. The interesting fact about most of these stories in which Dupin makes an appearance is that he either meets or gets regarded as being Poe himself Just as Vidocq in his own time, Poe’s writings served as role model for the new detective fiction, but unlike Poe who introduced the reader to a new type, a reformed detective story, the new generation of writers kept and used the new motifs and elements which Poe created. None other could serve as a better example for this than the mo st widely known detective in world,  namely Sir Arthur Conan Doyle’s Sherlock Holmes. In my personal opinion Holmes serves as the best comparison to Dupin. They represent the perfect rivals in what I’d like to call â€Å"who’s the better detective†. In order to make my point in why Dupin is the superior I’ll point out a few of their similarities. First and most likely observed by all readers that both detectives are presented by a narrator who just happens to be their best friend. Like Dupin, Holmes uses cold logic in the solving of the cases. While today’s detectives seem to be more calm and appear to have part in way more action, Dupin and Holmes isolate themselves, they are eccentric, somewhat egoistic and they both enjoy smoking the pipe. But most importantly in their stories the focus is on the case and the solving of the puzzle rather than putting the main protagonists in the middle of the action. While few say that Holmes is a copy of Dupin, most would consider Holmes to be the perfected version of his superior. In A Study in Scarlett Holmes sidekick Dr. Watson makes a comparison between the two detectives: â€Å"Now, in my opinion, Dupin was a very inferior fellow †¦ He had some analytical genius, no doubt; but he was by no means such a phenomenon as Poe appeared to imagine.†(Doyle 24). I believe that most important trait of Dupin that separates him from the other detectives is that he wasn’t exactly a role model for the mentally stable. This of course is the effect of the loss of his inheritance. While Holmes himself wasn’t the charming kind of fellow one might choose as friend(he was addicted to cocaine, stayed up for hours walking around or playing on his violin, making smelly chemical experiments and he even fired off his gone sometimes), his bad habits were of his choosing and making so it wasn’t nearly as bad as Dupins case. Of course Holmes isn’t the only one to be created in Dupins image. Hercule Poirot created by Agatha Christie in one of the characters on which Dupin had a huge impact. In the 20th century the detective fictions have considerably changed in the way they are seen. This of course is due to the new generation. Most of the younger generation lack the imagination to fully understand and enjoy such works as The Murders In The Rue Morgue or Sherlock Holmes due to the fact that they lack action. Today’s generation is used to all the constant action and violence thanks to TV and PC games. So as these factors changed society  entertainment industries took on new elements. Since recent years haven’t produced any film adaptations about Dupin, I’ll have to stick with Sherlock Holmes. The new movie, while still being a detective story, can be easily put into the genre of action. Consider the movie to be most enjoyable despite the fact that it completely lost the book’s magic. With all its stunning visuals and extreme action scenes it is hard for me to find it anything nearly as the book. I believe that the only thing which is kept in it is Holmes himself. Holmes remained the same seemingly mad but genius and efficient detective I got to like from the book while Watson became a 19th century action hero. One must know the detective fiction motifs in order to identify them in the movie, but I assure that they are present. In conclusion, detective fiction is a genre still under development, since new elements are only starting to emerge and all is thanks to the drastic change of technology and way of thinking. But this doesn’t mean that it will surely develop in a positive way. There are way too many factors that play a part in it, however we take our part in preserving the bases of this great genre and putting our own ideas to it in while to make it even greater. But this is question only time will answer and the people who work on it.

The change kaleidoscope

The change kaleidoscope Table of content Introduction Describe the strategic change context in 2002, at the start of the change process at Faslane. You should apply Balogun and hope Hailey’s change Kaleidoscope and discuss your findings. You should also briefly describe the type of change (use Balogun and hope Hailey’s type of changes model). You may additionally use any other relevant academic reading to develop and support your ideas. 1.1 Balogun and hope Hailey’s change Kaleidoscope. 1.2 The kaleidoscope Change Kaleidoscope 1.3 The contextual features of change in Faslane , (Kaleidoscope Model ) 2. Compare and contrast the internal features of the organizational when it was run by the MOD and Royal Navy (Up to 2001) with when it was run by Babcock Marine (2002-2010). You should apply McKinsey’s Seven S framework (do this twice – once for ‘up to 2001’ and once for 2002-2010) and discuss your findings. What, for example, where the most significant differences? You may additionally use any other relevant academic readings to develop and support your ideas. 2.1 McKinsey’s Seven S framework 2.1.1 Importance of McKinseys Seven S structure 2.1.2 McKinsey’s Seven S framework 2.2 Faslane run by the Royal Navy and MOD (up to 2001) 2.3 Falsane run by the Babcock Marine (2002-2010) 3.Critically evaluate the Faslane change using Kotter’s change steps. 4.Would you describe the strategic change process at Faslane as more â€Å"intended† or more â€Å"emergent†? You should use examples from the case and relevant academic reading to support your answer Conclusions Introduction The main aim of this paper is to focus on the strategic changes at Faslane from different perspectives of the Babcock marines and the Ministry of Defense (MOD). The objective is to understand the change and the studies of strategic leadership. Taking into consideration a number of different theories and models to analyze internal and external influences of the organization. In the year 2002 Faslane which was previously managed jointly by the Ministry of Defense and the Royal Navy decided to partner with Babcock Marine, a private sector company. The main aim of such partnering agreement was for the purpose of reducing cost and improving their services. Babcock Marine was given the responsibility to save the cost as well as to improve their operational effectiveness. They were given a target of  £76 million saving within five years. With a significant change Faslane was able to achieve the target and was considered best. Describe the strategic change context in 2002, at the start of the change process at Faslane. You should apply Balogun and hope Hailey’s change Kaleidoscope and discuss your findings. You should also briefly describe the type of change (use Balogun and hope Hailey’s type of changes model). You may additionally use any other relevant academic reading to develop and support your ideas. Balogun and hope Hailey’s change Kaleidoscope Change Kaleidoscope was produced by Hope Hailey Balogun (2002) to be a method for pulling together and arranging the extensive variety of logical highlights and usage choices that require thought amid change. In this sense Change kaleidoscope is even more a model than a strategy, however it is usable instrument for conceptualizing the way of progress. By its plan, the model speaks to an exhaustive system which manages the greater part of the variables that the creators regarded noteworthy by the writing. The kaleidoscope model was utilized interestingly to reflectively investigate a change project embraced in a first pharmaceutical organization. The kaleidoscope contains an external ring which is concerned with the highlights of the change setting that can either empower or oblige change, and an inward ring that contains the menu of usage choices open to change specialists. Comprehension of the context oriented highlights empowers change specialists to judge the fittingness of any methodology for their specific setting. 1.2 The kaleidoscope Change Kaleidoscope The kaleidoscope Change Kaleidoscope theory was developed by Hope Hailey Balogun has three rings: The outer ring relays to the broader strategic adjustment context. The central ring relays to specific contextual issues that need to be considered when expressing a revolution plan. The internal circle gives a set of choices of selections and interferences, design selections obtainable to change. Time -How rapidly is change required? Is the association in emergency or is it concerned with longer-term vital improvement? Scope -What degree of change is needed? Does the change affect the whole organization or only part of it? Preservation -What authoritative resources, attributes and practices need to be kept up and secured amid change? Diversity -Are the diverse staff, expert gatherings and divisions inside the association generally homogeneous or more various as far as qualities, standards and disposition? Capability -What is the level of authoritative, administrative and individual capacity to execute change? Is there a need to enhance this ability before the change methodology can be begun? Capacity -How much asset can orgnaisation INVEST in the proposed change as far as money, individuals and time? Readiness for change How prepared for change are the representatives inside the association? Is it accurate to say that they are both mindful of the requirement for change and roused to convey changes? Power -Where is the force vested inside the association? What amount of scope of carefulness does the unit expecting to change and the change pioneer have? 1.3 The contextual features of change in Faslane , (Kaleidoscope Model ) 2. Compare and contrast the internal features of the organizational when it was run by the MOD and Royal Navy (Up to 2001) with when it was run by Babcock Marine (2002-2010). You should apply McKinsey’s Seven S framework (do this twice – once for ‘up to 2001’ and once for 2002-2010) and discuss your findings. What, for example, where the most significant differences? You may additionally use any other relevant academic readings to develop and support your ideas. 2.1 McKinsey’s Seven S framework The McKinseys Seven S structure grew by well-known business specialist Robert H Waterman Tom Peters in 1980. McKinseys Seven S system is an administration model which incorporate Strategy, Structure, Systems, staff, style and style. McKinseys Seven S structure is habitually utilized as an Organizational examination instrument to quantify and screen changes in the inward state of an association. 2.1.1 Importance of McKinseys Seven S structure †¢ Examine the execution of an organization. †¢To rearrange authoritative change. †¢ To close how best to actualize arranged technique. †¢ Inspect the probable impacts of inevitable changes inside an organ 2.1.2 McKinsey’s Seven S framework Mainly McKinsey’s Seven S framework can be divided in to two major categories, they are hard elements and Soft Elements Strategy – The plan formulated to continue and build competitive benefit over the competition. Over-all, strategy is the one that’s obviously expressed, is long-term, helps to grasp competitive benefit and is reinforced by sturdy vision, mission and values. Structure Strategy signifies the way business divisions and units are planned and contains the data of who is responsible to whom. In other words, structure is the organizational map of the firm. It is also one of the most noticeable and easy to change fundamentals of the framework. Systems – Systems are the methods and actions of the organization, which expose business’ regular happenings and how choices are made. Systems are the zone of the firm that concludes how business is done and it would be the main attention for managers through organizational adjustment. Shared values – Share values can be highlighted as the core of McKinsey’s Seven S framework. Shared values are generating an organization that admirations each and every worker, committed to the environment and constantly attempts for waste elimination and perfection in everything it does. Skills Skills are the capabilities that firm’s workers accomplish very well. They also contain competences and capabilities. During administrative conversion the question often rises of what skills the company will really necessity to strengthen its fresh strategy or different construction. Staff – The general meaning of staff is the employees and their general competences. Staff component is apprehensive with what type or how many workers an organization will require and how they will be employed, educated, encouraged and satisfied. Style Style signifies the way the company is control by top managers and how they intermingle, what movements do they take and their representative value. In addition style is the administration style of company’s leaders. 2.2 Faslane run by the Royal Navy and MOD (up to 2001) 2.3 Falsane run by the Babcock Marine (2002-2010) Critically evaluate the Faslane change using Kotter’s change steps. Establishing a sense of urgency Faslane needed prompt change so Babcock assumed control over the administration framework and continue for change. They need to decrease cost and enhance operation proficiency without influencing administrations to Navy. Creating the guiding coalition They urge staffs to impart thoughts and insight additionally give energy to make own gathering and arrangement for division. They lessens administration layer to 4. Developing a change vision They make focus to attain to 76 million of expense sparing in 5 years period without influencing the administrations gave to the Navy. They help and bolster representatives to embrace the change process. Communicating the vision of buy in Babcock Marine decrease administration layer to 4and make association structure straightforward. They completely bolster representative for change and make a point to accomplish the association objective. Empowering broad based action They decrease political interference and administration layer. They likewise evacuate the trepidation of representatives for change process. Experience workers for change methodology were brought so that other existing representatives of Faslane will embrace change rapidly. Generating short term wins They effectively actualize change in low level and change impression of worker that change methodology is for good. They enhance execution and quality in administrations. They additionally break their 5 years plan and make yearly target which was to attain to 3 million however they had the capacity accomplish 14 million. Never letting up Babcock Marine discover positive change after lessen in worker view of apprehension and administration layer. New administration style was ideal to accomplish the focus of association. Incorporating changes into the culture The new administration and administration for Faslane was accomplishment to meet target. They enhance the quality and administrations for client. Thus, Faslane got opportunity to oversee whole UKs submarine armada. Would you describe the strategic change process at Faslane as more â€Å"intended† or more â€Å"emergent†? You should use examples from the case and relevant academic reading to support your answer Emergent Faslane was in requirement for quick change, so in 2002 they cooperate with Babcock Marine with understanding of acquiring positive change entire association. They have an arrangement to attain to  £76 million of expense sparing in five years of period without influencing the administrations gave to the Navy. Meanwhile for accomplishing their targets they apply distinctive expected and new technique according to needed. Change was not simple for Babcock in light of the fact that at first the client was not to support them. So to change individuals outlook Babcock begin to spurring for change as their acquiring was taking into account the sparing of the expense. Babcock urges to impart new thoughts and insight through entire day exchange. Babcock was knowledgeable about change process they knew the things need to decrease and enhanced in Faslane. They reengineer the structure of an association. By decreasing the administration layer from 7 to 4 they were accomplishment to decrease c ost and enhanced operational adequacy without influencing in nature of administrations. They concentrate on straightforward correspondence through and through level of administration. They decrease around 400 full-time equal posts. From distinctive explanatory apparatuses used to examine for inward and outside change environment make us straightforward the particular change prepare in Faslane. Babcock has admirably utilized their experience and method for change process which make them accomplishment to attain to their target furthermore more than desire CONCLUSION The contextual analysis demonstrated that particularly amid times of progress a trade of expertise is indispensable. This exchange must happen in the middle of new and experienced workers, generalists and experts, et cetera. Likewise, it got to be clear that cost decreases and administration upgrades are conceivable in the meantime. What is required is a reasonable objective (key pioneers obligation), a certain independence for representatives (constrained self-rule is liable to be ineffectual because of long choice making techniques) and the incorporation of every single influenced partner in the change process (clients, workers, nearby group, and so forth if there should be an occurrence of Faslane). Faslane has possessed the capacity to consent to all the five components of Successful and viable key authority. It had the capacity impart associations motivation to all the partners. It was additionally fruitful in keeping up moral standard and overseeing HUMAN RESOURCES. With its great execution, it had the capacity meet its target and had the capacity deal with the whole UK submarines armada. Proof for this administration style being successful can be seen in the choice that Faslane would turn into the home base for atomic submarines as well as for the whole UK submarines armada which means up to 2000 more JOBS. Faslane was extremely intriguing contextual investigation and considered associations MANAGEMENT and by what method can shrewd changes influence everything. Referencing A. Franken, C. Edward, and R. Lambert, ‘Executing Strategic Change’, California Management Review, (2009), pp. 49-71. Lynch, R., (2009) Strategic Management, 5th Edition, Prentice Hall J. Kotter, ‘What leaders really do’, Harvard Business Review, December (2001) Johnson, Gerry, and Kevan Scholes. Exploring Corporate Strategy. London: Prentice Hall Europe, 1999. Print. Johnson, Gerry et al. Integrated Business Applications. Frenchs Forest, N.S.W.: Pearson Australia, 2013. Print. Kotter, and Kotter International. The 8-Step Process for Leading Change Kotter International. Kotter International. N.p., 2015. Web. 3 Apr. 2015. Kotterinternatinal . 2014. The 8-Step Process for Leading Change. [ONLINE] Available at: http://www.kotterinternational.com/the-8-step-process-for-leading-change/. [Accessed 22 April 15]. Ambrosini, VeÃÅ' ronique, Gerry Johnson, and Kevan Scholes. Exploring Techniques Of Analysis And Evaluation In Strategic Management. London: Prentice Hall Europe, 1998. Print. 1

Regeneration by Pat Barker Essay -- Regeneration Pat Barker Essays

Regeneration by Pat Barker The war in 'Regeneration' is explored 'back home'. Rather than portraying the war in terms of fighting on the frontline in the battlefields of France, Barker demonstrates the effects on the soldiers 'back home', both physically and mentally. The soldiers are those who have been injured, shell-shocked, or had a breakdown and are being treated with the intention of sending those who are able, back to France or at least resuming some kind of war duties. The war is explored, essentially in terms of the psychological effects of those who fought it. The physical traumas and horrific injuries suffered are widely known. However the mental traumas are probably less known and not fully understand. It is from this perspective Barker writes. The book poses as an alternative to the novels written from the perspective and experiences of the soldier who is fighting on the frontline. I Regeneration we learn of these experiences from those who were there but learn them in such a way that we are allowed to understand the real and devastating effects they can have on individuals. Barker manages to provoke the vivid and agonising pain of the First World War through her characters and portrayals of how their lives and they themselves have come to change as people as a result of their involvement in the war. This is seen most clearly in patients such as Sassoon, Burns and Prior as well as Dr. Rivers. Through these characters she challenges the assumptions about the relationship between doctors and their patients - some patients describe Rivers as a father figure, between men and women - Prior finds comfort in a woman who learns nothing about his devastating experiences, and yet there are sub... ...become a rickety sack of skin and bones. There is an episode in Regeneration of his suicide attempt and we learn more about Burns trough his actions rather than his words and emotions. Burns was almost certainly never going to be able to overcome his condition and suffered badly from terrifying nightmares. Burns portrays then men who came back but already had lost their lives. Burns would never be able to return even slightly to the man he once was because his ordeal was too overwhelming and incredibly hard for him to forget and overcome. He is compelled with his thoughts and reminded of his experience in every nightmare and every time he eats. He would rather die and this is what Barker tries to communicate with us - that there were some whose experiences were so devastating that they will never get over them and therefore have already lost their lives.

A Birthday Remembered Essay

Love is very complicated, not just butterflies in one’s stomach, but it also involves a lot of pain. The pain is not easy to drain. We have to confront ourselves with the pain and get over it, but that’s easier said than done. We restrain our feelings and try to forget them. This only causes an even bigger pain. That is the situation for Ellen, the main character in this short story. Ellen’s love life has been complicated, she is a lesbian and obliged to listen to people’s prejudices. Her one and only love, Jackie, dies caused by an incurable illness and she is not allowed to bury her â€Å"She has not been allowed to do this one last thing for Jackie. To be with her during the last rituals.† (l.24-25). Because of Jackie’s former husband, Roger, whom she has left to live with Ellen, but he could not accept his wife being a lesbian, because of his man-stubbornness and he even tried to declare her temporarily insane (l.15). Jackie’s daug hter on the other hand thinks that what Ellen and Jackie had was wonderful and beautiful, but you don’t know yet if she’s a lesbian herself or a heterosexual (l.102). The short story is written in third-person (l. 8) â€Å"why shouldn’t she?† The narrator is not omniscient, but we have inner-angel from Aunt El since we only â€Å"hear† thoughts from her, and not from Tobie or Warrick. (line. 104) â€Å"She felt the shock of the words†. You can’t really tell if the narrator is reliable or not, since we don’t know which connection he has to any of those in the story. Neither does he try to make anyone to seem like the â€Å"bad guy†, but the narrator is making us feel sorry for Aunt El, for her big lost Jackie. (L. 24 & 89) â€Å"She hadn’t been allowed to do this one last thing for Jackie† â€Å"but we have to get used to living without loved ones†. The language used in this short story is very well written and is very descriptive, because of all the adjectives being used, which makes the story way more â€Å"living†. (l. 12) â€Å"Roger had been furious, appalled and ang ry..† although the story is very well written it’s also a bit harsh to understand, because of some of all these adjectives and expressions. At line 37 there might be a flashback â€Å"here’s to you, Ellen Simms, on your birthday†. See more: The stages of consumer buying decision process essay The reason that this maybe could be a flashback is firstly because of the changing of the type, at only that sentence, which might give an account of her past together with Jackie before her death. One thing that was striking me was that the story is written in the preterit, but at the same time the narrator uses direct speech, which I think is a bit odd, since you normally writes the whole story in either present or the past, and very seldom a combination of the 2 indication of times. We have two main characters in this story, who’s Aunt El and Tobie: Aunt El / Ellen Simms is an old women who lives by herself. She used to be heterosexual and lived together with a man named Roger. They had a kid together named Tobie which is 15 years old. Ellen chooses to leave Roger because she’s changing her sexuality, and becomes a lesbian and falls in love with Jackie. But unfortunately Jackie died one year from now on, which leaves her alone with Tobie, and chooses to return back t o the father Roger. Ellen is a very obliging and kind person. She really misses her old flame Jackie, and cares a lot about Tobie whether her sexuality is heterosexual or lesbian (l. 83) â€Å"suppose it had been a girl? People choose who they want.† She seems considerate, when she offers Tobie and Warrick a hot cocoa, and remembers that young’s always are hungry and decides to make them some sandwiches. Tobie is daughter of Ellem Simms and the late Jackie. She’s 15 years old, but doesn’t have an abundance of friends (l. 20) â€Å"Tobie never had an abundance of friends†¦Ã¢â‚¬  She has short blond hair, had lineament from her father and a nice smile (l. 53-55). She cares about Ellen, since she’s the only one who shows up at her birthday and brings a present, which she has been saving money, for about a week. The way she earns these money is through her job in the library (l. 68) â€Å"I’m a library page after school..† helpful is also a good word, that would describe, which you can see in the story, when she offers her help to go and make cocoa together with Ellen. It seems she trusts Ellen more than her own father, since she decides to show Warrick for Ellen instead of her father. The message in this short story, is that pain will always be there, but only temporary, but at the same time hard to get over. That love is a big (maybe the biggest) part of our life and we should not regret, but remember the good times you’ve had with those you’ve loved. Don’t take anything in vain, live your life. And it doesn’t care if you are a heterosexual, lesbian or gay, just as long as you are happy. The title of this story is â€Å"a birthday remembered† which I guess is chosen because of all the emotional feelings that’s stepping in strength through this story and especially the quote from the daughters side â€Å"I hope it will be as wonderful and beautiful as what you and mom had together†.

Fear of Heights

Many individuals suffer from a phobia or a natural fear of something or a current situation that they may have been in or are in currently. One of the most common phobias is having a fear of heights, also called Acrophobia. Acrophobia is often mislabeled as vertigo. Researchers have said that â€Å"those with an extreme fear of heights, that the stronger their fear is, the bigger the error could be (Callaway, 2009). The fear of heights in different learning perspectivesSomeone that is truly associated with acrophobia can go into panic mode when having to face that fear, normally right away their first thought is to grab ahold of something to help them feel more secure, but then there are others that will start shaking, sweating, holler, panic, or even break down and cry. When the individual that has this phobia starts to show all those signs that is their unconditioned responses starting to show. (Fritscher. 2011) The system that helps alert us is the unconditioned stimulus.  (Rud en, 2012)At times their unconditioned stimulus will kick in to say and make them panic to the extreme levels of them crawling around on all fours or even as so much lay in a fetal position (Fritscher, 2011). Although every person handles their phobia in a different manner, most still find it difficult to trust in their own sense of balance and when this occurs, they can’t think properly because they are trying to deal with the fear of heights. (Fritscher, 2011). An example could be that someone went on vacation, they went to New York with their family.Anyone that goes to New York more than likely knows about the many skyscrapers, one being The Empire State building. That building in particular has 102 floors and has about 1, 860 steps from top to bottom and stands tall at 1, 454 feet (www. esbnyc. com). Now, most that have acrophobia, their unconditioned responses kick in, they start thinking the worse possible thoughts. If they are using the elevator to reach the different l evels building, then you will start to see the signs of an unconditioned response kick in.They will shake, sweat, hard to calm down and will have the fear of not being able to hold onto things. If they are using the steps to reach the different levels, that individual could very well start thinking if the possibility of a fire occurring. Not knowing what level the fire could possibly be on, they start to panic and stop thinking clearly and if they are giving directions over a loud speaker, their fear is going to already be showing and they may not be listening very well to hear the instructions that are given.When we start thinking along the lines of conditioned responses, we could use visiting a skyscraper as an example as well. We can use an individual’s response when they do start to panic, sweat, crawl on all fours or even be in the fetal position. We can associate the conditioned stimulus to their fear of heights and know when they show those symptoms that is their condi tioned response to facing their fear (McLeod, 2008).Certain situations may become helpful and if the individual trust you enough to help them, allowing them to face their fears can be beneficial, but if the individual starts to panic moving he or she to a safe location will allow them to relax and regain their thoughts (Ruden, 2012) When individuals have the fear of heights, it is critical for them to seek some sort of therapy to help treat the anxiety that comes along with phoebe (Ruden, 2012) When trying to find treatment for acrophobia, he or she will find that it is normal to go through a behavioral program.The program with help to slowly expose an individual to different situations such as taking them to heights, allowing the person to express their fears and concerns all the while of teaching that individual relaxation tips that will help them remain in a calm state and be able to help themselves to overcome the fear that they have (Bailey, 2008).

Common Characteristics of an Organization Essay

Zappos.com has moved through the trenches as they have built their business. Their company is an online shoe retailer that focuses on building a strong brand. By doing so Zappos.com profits were shown to be successful since they have been founded. With their success thee secret was very simple. The founder Nick Swinmurn started this business along with Tony Hsieh in 1999. The story that was told Swinmurn left a voicemail to Hsieh where he almost deleted the message. Swinmurn told him about those selling shoes was a $40 billion market. From there they have launched officially in June 1999. This business will be presented with the common characteristics with systems, rules and norms. Also they will show the hierarchy, communication networks, organizational orientation, and leadership approaches. Zappos.com management communication and decision making will be demonstrated and will show what two common characteristics are the most influenced by communication within the organization. (System) Zappos along with other businesses have been able to maintain a distinctive offering that attracts an extremely loyal customer base. A characteristic with systems for Zappos is all online shopping. Customer service is solely built around their business. In order to succeed they do have ten core values in place to as a code of honor. Following these values is for the employees and any consultants within the company. The one type of system Zappos focuses on is their customers to spread the news through word-of-mouth and a Search Engine Marketing (SEM) tool. The brand loyalty is a major factor that has made this company rise to the lacks of other strong brands. Brand loyalty is enhanced by the service and product that the company delivers to the clients. If the service is memorable then it won’t take long for people to relate easy purchase with this brand. Rules can be defined as the restrictions that a group or society have seen fit to define our behavior and ways by which we interact with each other. This will mainly define the ways and behavior that this organization uses to ensure that all its brands display a presentable image in the public. These formal rules have been made into a routine that ensures that the best qualities of the company are to at first hand. These rules will be accompanied in the policies and procedures that are taught to all the employees and employers. The rules will lay out a specific way of doing their business hence becoming the procedure of conducting business. Polices can be found through the core values that have been used to make it the business that it is today. These values have been incorporated in the various activities that the human resource conducts. We can recognize that the Human resource is a key factor in this organization. This is due to the fact that it is crucial to setting the environment required to have a successful business. This can be seen through how they hire and fire, how they train their employees, the customer service they encourage, on how they enhance empowerment of the clients and employees and finally the leadership programmers they have. This can be identified as the acceptable way to do things; the norms will lead to creating a belief system in the company. By understanding the company’s core values one will realize the norm and rules that the company abides to. Zappos tries to maintain a unique company culture that identifies itself from all its competitors out there. Its culture is evident in all the activities it does and also through their interactions with their clients and suppliers. This can also be identified by finding employers that envision the company’s culture. This core values can be identified as the following (Zappos.com, 2010) 1. Delivering wow through service2. Embrace and Drive change 3. Create fun and a little weirdness 4. Be Adventurous, creative and open minded 5. Pursue growth and leaning 6. Build open and honest relationships with communication 7. Build a positive team and family spirit 8. Do more with less 9. Be passionate and determined 10. Be humble All these values should be displayed by the employees that work for this organization. When you look at these values they clearly lay out what is expected of their workers in their daily interactions with their clients. Just like any other business all organizations have a chain of command—an established hierarchy of authority levels (Richmond and McCroskey, 2009). Zappos have a chain of command and also have over 1500 employees within the company. You may not realize it due to a company being online shopping, but Zappos depends on other companies and members to collect data, do the shipping process and other items to run their business smoothly. The founder and Co-founder of Zappos is the Chief Executive of the business. There are different levels of managers and supervisors down to a front desk receptionist. Zappos empowerment has improved through the years. A good communication network was established when Amazon acquired Zappos. The acquisition brings together two companies who share a passion for serving customers and whose customers benefit from cultures of innovation and long term thinking (Business Wire, 2009). They believed that becoming associated with Amazon they will be able to use one another’s strengths and believed in their vision to the customers. Orientation is a key process in instilling the company values; it can be seen as the first instance when the employee is introduced to the rules and norms valued by the company. This is mainly the job of the Human Resources, which chooses employees that hold the companies values. This will ensure that its employees quickly take into heart the companies rules and norms during orientation. Also Orientation is crucial when the client has the first encounter with the company’s product and services. This has been enhanced by the company’s core value of having a WOW experience with the client. The company claims that if they get their culture right in an employee then the rest falls into place. Speaking to an intern recently about Zappos she mentioned about dogmatism. Dogmatic see things as right or wrong, black or white, there are no gray areas or compromises (Richmond and McCroskey, 2009). They mentioned that customer service can be great from a customer care agent but going the extra mile is what separates an individual. There have been several individuals fired on the spot for not complying with Zappos Ten Commandments. Leadership in this company is gotten from the lower ranks, the company identifies an individual with leadership’s qualities and it enhances. This has been built through the process of empowering their employees; the employees can attend various seminars that develop their leadership qualities. The company has found the ideal of growing from the ranks make the employees more motivated, this is due to the fact that there is growth in this company. A leader in Zappos must instill these strategies in the process of doing their business. One must make sure that the culture found in his department has a main goal that is focused to offering unforgettable services. We know that a business is created to achieving the goal of gaining profits but we should not forget to for great service in the achievement of profits. The leader should value all his employees and make sure that gain a lot during their time in the company. This can be achieved by educating them we can see the company does not restrict their workers to the skill that one was hired for. For example a marketing individual can be encouraged to learn graphic design they encourage they employees to expand their options. Working with Zappos has two common characteristics that were more influenced with their organization. Systems being the first, customers are first and have the ability to shop for any item besides shoes and delivered in a timely matter. The customer loyalty and product delivered is a major part of their marketing. Overall Zappos strategy is doing good for business making them a good revenue and customer base. However there are just a few areas needed to improve. References Business Wire. (July 2, 2009). Amazon.com to Acquire Zappos.com. Retrieved from http://www.businesswire.com/news/home/20090722006145/en/Amazon.com-Acquire-Zappos.com Insights. (2012). Delivering Wow Through Service. Retrieved from http://www.zapposinsights.com/ Richmond, V. P., & McCroskey, J. C. (2009). Organizational Communication for Survival, Making work, Work (4th ed.). Boston, MA: Allyn & Bacon. Zappos.com. (May 1, 2010). ZAPPOS.COM, INC. CODE OF BUSINESS CONDUCT AND ETHICS. Retrieved from http://www.zappos.com/c/code-of-conduct